archiva/archiva-modules/archiva-web/archiva-webapp/nbactions.xml

<?xml version="1.0" encoding="UTF-8"?>
<actions>
        <action>
            <actionName>CUSTOM-T</actionName>
            <displayName>T</displayName>
            <goals>
                <goal>tomcat7:run</goal>
                <goal>-pl</goal>
                <goal>:archiva-webapp</goal>
                <goal>-am</goal>
            </goals>
        </action>
    </actions>