o there are two distinct steps, setup and run its

I'm doing the following to figure out why the ITs won't run in a single pass:

LOCAL=`pwd`/repo
git clone https://git-wip-us.apache.org/repos/asf/maven-integration-testing.git
cd maven-integration-testing
rm -rf $LOCAL < /dev/null >&1
mvn clean install -Dmaven.repo.local=$LOCAL
mvn clean test -Prun-its,embedded -Dmaven.repo.local=$LOCAL

its/pom.xml

@@ -37,11 +37,6 @@ under the License.
   <name>Maven Core ITs</name>
   <description>Maven Core Integration Tests provide tooling to test every aspect of Maven functionalities with any Maven version.</description>
 
-  <modules>
-    <module>core-it-support</module>
-    <module>core-it-suite</module>
-  </modules>
-
   <scm>
     <connection>scm:git:https://git-wip-us.apache.org/repos/asf/maven-integration-testing.git</connection>
     <developerConnection>scm:git:https://git-wip-us.apache.org/repos/asf/maven-integration-testing.git</developerConnection>
@@ -69,6 +64,24 @@ under the License.
     </pluginManagement>
   </build>
 
+  <profiles>
+    <profile>
+      <id>core-it-setup</id>
+      <activation>
+        <activeByDefault>true</activeByDefault>
+      </activation>      
+      <modules>
+        <module>core-it-support</module>
+      </modules>
+    </profile>
+    <profile>
+      <id>run-its</id>
+      <modules>
+        <module>core-it-suite</module>
+      </modules>
+    </profile>
+  </profiles>
+
   <repositories>
     <repository>
       <id>apache.snapshots</id>