diff --git a/nar-maven-plugin/pom.xml b/nar-maven-plugin/pom.xml
index 8ace19f738..543168b8b8 100644
--- a/nar-maven-plugin/pom.xml
+++ b/nar-maven-plugin/pom.xml
@@ -174,6 +174,7 @@
                           <pomFileName>platform/pom.xml</pomFileName>
                           <arguments>-P apache-release,check-licenses</arguments>
                           <autoVersionSubmodules>true</autoVersionSubmodules>
+                          <releaseProfiles>apache-release</releaseProfiles>
                           <goals>deploy</goals>
                           <tagNameFormat>@{project.version}</tagNameFormat>
                           <pushChanges>false</pushChanges>