diff --git a/assets/javascripts/discourse/components/ad_component.js.es6 b/assets/javascripts/discourse/components/ad_component.js.es6
new file mode 100644
index 0000000..b8d6f30
--- /dev/null
+++ b/assets/javascripts/discourse/components/ad_component.js.es6
@@ -0,0 +1,23 @@
+import computed from "ember-addons/ember-computed-decorators";
+
+export default Ember.Component.extend({
+  @computed()
+  showToGroups: function() {
+    const currentUser = Discourse.User.current();
+
+    if (
+      !currentUser ||
+      !currentUser.get("groups") ||
+      !this.siteSettings.no_ads_for_groups ||
+      this.siteSettings.no_ads_for_groups.length === 0
+    ) {
+      return true;
+    }
+
+    const noAdsGroupNames = this.siteSettings.no_ads_for_groups.split("|");
+
+    return !currentUser
+      .get("groups")
+      .any(group => noAdsGroupNames.includes(group.name));
+  }
+});
diff --git a/assets/javascripts/discourse/components/google-adsense.js.es6 b/assets/javascripts/discourse/components/google-adsense.js.es6
index bdab286..b3a910b 100644
--- a/assets/javascripts/discourse/components/google-adsense.js.es6
+++ b/assets/javascripts/discourse/components/google-adsense.js.es6
@@ -1,3 +1,4 @@
+import AdComponent from "discourse/plugins/discourse-adplugin/discourse/components/ad_component";
 import {
   default as computed,
   observes
@@ -146,7 +147,7 @@ if (Discourse.SiteSettings.adsense_publisher_code) {
   }
 }
 
-export default Ember.Component.extend({
+export default AdComponent.extend({
   classNameBindings: [
     ":google-adsense",
     "classForSlot",
@@ -193,7 +194,7 @@ export default Ember.Component.extend({
   },
 
   @observes("listLoading")
-  waitForLoad: function() {
+  waitForLoad() {
     if (this.get("adRequested")) {
       return;
     } // already requested that this ad unit be populated
@@ -203,34 +204,34 @@ export default Ember.Component.extend({
   },
 
   @computed("ad_width")
-  isResponsive: function(adWidth) {
+  isResponsive(adWidth) {
     return adWidth === "auto";
   },
 
-  @computed("placement", "checkTrustLevels")
-  classForSlot: function(placement, shown) {
-    return shown ? `adsense-${placement}`.htmlSafe() : "";
+  @computed("placement", "showAd")
+  classForSlot(placement, showAd) {
+    return showAd ? `adsense-${placement}`.htmlSafe() : "";
   },
 
   @computed("isResponsive")
-  autoAdFormat: function(isResponsive) {
+  autoAdFormat(isResponsive) {
     return isResponsive ? "auto".htmlSafe() : false;
   },
 
   @computed("ad_width", "ad_height", "isResponsive")
-  adWrapperStyle: function(w, h, isResponsive) {
+  adWrapperStyle(w, h, isResponsive) {
     return (isResponsive ? "" : `width: ${w}; height: ${h};`).htmlSafe();
   },
 
   @computed("adWrapperStyle", "isResponsive")
-  adInsStyle: function(adWrapperStyle, isResponsive) {
+  adInsStyle(adWrapperStyle, isResponsive) {
     return `display: ${
       isResponsive ? "block" : "inline-block"
     }; ${adWrapperStyle}`.htmlSafe();
   },
 
   @computed()
-  checkTrustLevels: function() {
+  showToTrustLevel() {
     return !(
       currentUser &&
       currentUser.get("trust_level") >
@@ -238,8 +239,12 @@ export default Ember.Component.extend({
     );
   },
 
-  @computed("checkTrustLevels")
-  showAd: function(shown) {
-    return shown && Discourse.SiteSettings.adsense_publisher_code;
+  @computed("showToTrustLevel", "showToGroups")
+  showAd(showToTrustLevel, showToGroups) {
+    return (
+      showToTrustLevel &&
+      showToGroups &&
+      Discourse.SiteSettings.adsense_publisher_code
+    );
   }
 });
diff --git a/assets/javascripts/discourse/components/google-dfp-ad.js.es6 b/assets/javascripts/discourse/components/google-dfp-ad.js.es6
index 2c236e6..55a570d 100755
--- a/assets/javascripts/discourse/components/google-dfp-ad.js.es6
+++ b/assets/javascripts/discourse/components/google-dfp-ad.js.es6
@@ -1,3 +1,9 @@
+import AdComponent from "discourse/plugins/discourse-adplugin/discourse/components/ad_component";
+import {
+  default as computed,
+  observes,
+  on
+} from "ember-addons/ember-computed-decorators";
 import loadScript from "discourse/lib/load-script";
 
 var currentUser = Discourse.User.current(),
@@ -198,51 +204,56 @@ function loadGoogle() {
   return _promise;
 }
 
-export default Ember.Component.extend({
+export default AdComponent.extend({
   classNameBindings: ["adUnitClass"],
   classNames: ["google-dfp-ad"],
   loadedGoogletag: false,
   refreshOnChange: null,
 
-  divId: function() {
-    if (this.get("postNumber")) {
-      return (
-        "div-gpt-ad-" + this.get("placement") + "-" + this.get("postNumber")
-      );
+  @computed("placement", "postNumber")
+  divId(placement, postNumber) {
+    if (postNumber) {
+      return `div-gpt-ad-${placement}-${postNumber}`;
     } else {
-      return "div-gpt-ad-" + this.get("placement");
+      return `div-gpt-ad-${placement}`;
     }
-  }.property("placement", "postNumber"),
+  },
 
-  adUnitClass: function() {
-    return "dfp-ad-" + this.get("placement");
-  }.property("placement"),
+  @computed("placement", "showAd")
+  adUnitClass(placement, showAd) {
+    return showAd ? `dfp-ad-${placement}` : "";
+  },
 
-  adWrapperStyle: function() {
-    return `width: ${this.get("width")}px; height: ${this.get(
-      "height"
-    )}px;`.htmlSafe();
-  }.property("width", "height"),
+  @computed("width", "height")
+  adWrapperStyle(w, h) {
+    return `width: ${w}px; height: ${h}px;`.htmlSafe();
+  },
 
-  adTitleStyleMobile: function() {
-    return `width: ${this.get("width")}px;`.htmlSafe();
-  }.property("width"),
+  @computed("width")
+  adTitleStyleMobile(w) {
+    return `width: ${w}px;`.htmlSafe();
+  },
 
-  showAd: function() {
+  @computed("showToTrustLevel", "showToGroups")
+  showAd(showToTrustLevel, showToGroups) {
     return (
-      Discourse.SiteSettings.dfp_publisher_id && this.get("checkTrustLevels")
+      Discourse.SiteSettings.dfp_publisher_id &&
+      showToTrustLevel &&
+      showToGroups
     );
-  }.property("checkTrustLevels"),
+  },
 
-  checkTrustLevels: function() {
+  @computed()
+  showToTrustLevel() {
     return !(
       currentUser &&
       currentUser.get("trust_level") >
         Discourse.SiteSettings.dfp_through_trust_level
     );
-  }.property("trust_level"),
+  },
 
-  refreshAd: function() {
+  @observes("refreshOnChange")
+  refreshAd() {
     var slot = ads[this.get("divId")];
     if (!(slot && slot.ad)) {
       return;
@@ -260,9 +271,10 @@ export default Ember.Component.extend({
         window.googletag.pubads().refresh([ad]);
       });
     }
-  }.observes("refreshOnChange"),
+  },
 
-  _initGoogleDFP: function() {
+  @on("didInsertElement")
+  _initGoogleDFP() {
     if (!this.get("showAd")) {
       return;
     }
@@ -287,7 +299,7 @@ export default Ember.Component.extend({
         }
       });
     });
-  }.on("didInsertElement"),
+  },
 
   willRender() {
     this._super(...arguments);
@@ -300,7 +312,8 @@ export default Ember.Component.extend({
     this.set("height", size.height);
   },
 
-  cleanup: function() {
+  @on("willDestroyElement")
+  cleanup() {
     destroySlot(this.get("divId"));
-  }.on("willDestroyElement")
+  }
 });
diff --git a/config/locales/client.en.yml b/config/locales/client.en.yml
index 6cdb0a9..e45b924 100755
--- a/config/locales/client.en.yml
+++ b/config/locales/client.en.yml
@@ -6,6 +6,7 @@ en:
     admin:
       site_settings:
         categories:
+          ad_plugin: 'Ad Plugin'
           dfp_plugin: 'DFP/Ad Manager'
           adsense_plugin: 'AdSense'
           amazon_plugin: 'Amazon'
diff --git a/config/locales/server.en.yml b/config/locales/server.en.yml
index 934bed9..cfde9d4 100755
--- a/config/locales/server.en.yml
+++ b/config/locales/server.en.yml
@@ -1,5 +1,7 @@
 en:
   site_settings:
+    no_ads_for_groups: "Don't show ads to users in these groups."
+
     dfp_publisher_id: "Input your Google Ad Manager (formerly called DFP) network code, which is found in your network settings."
     dfp_through_trust_level: "Show your ads to users based on trust levels. Users with trust level higher than this value will not see ads."
 
diff --git a/config/settings.yml b/config/settings.yml
index 927e277..c5213a2 100755
--- a/config/settings.yml
+++ b/config/settings.yml
@@ -1,3 +1,11 @@
+ad_plugin:
+  no_ads_for_groups:
+    client: true
+    default: ""
+    type: list
+    choices: "Group.pluck(:name)"
+    list_type: compact
+
 adsense_plugin:
   adsense_publisher_code:
     client: true
diff --git a/test/javascripts/acceptance/adsense-test.js.es6 b/test/javascripts/acceptance/adsense-test.js.es6
index fda87ca..2a9cbf2 100644
--- a/test/javascripts/acceptance/adsense-test.js.es6
+++ b/test/javascripts/acceptance/adsense-test.js.es6
@@ -1,8 +1,10 @@
 import { acceptance, replaceCurrentUser } from "helpers/qunit-helpers";
+import groupFixtures from "fixtures/group-fixtures";
 
 acceptance("AdSense", {
   loggedIn: true,
   settings: {
+    no_ads_for_groups: "discourse",
     adsense_publisher_code: "MYADSENSEID",
     adsense_through_trust_level: 2,
     adsense_topic_list_top_code: "list_top_ad_unit",
@@ -54,3 +56,17 @@ test("no ads for trust level 3", async assert => {
     "it should render 0 ads"
   );
 });
+
+QUnit.only("can omit ads based on groups", async assert => {
+  replaceCurrentUser({
+    staff: false,
+    trust_level: 1,
+    groups: [groupFixtures["/groups/discourse.json"].group]
+  });
+  await visit("/t/280");
+  assert.equal(
+    find(".google-adsense.adsense-post-bottom").length,
+    0,
+    "it should render 0 ads"
+  );
+});
diff --git a/test/javascripts/acceptance/dfp-test.js.es6 b/test/javascripts/acceptance/dfp-test.js.es6
new file mode 100644
index 0000000..9d58156
--- /dev/null
+++ b/test/javascripts/acceptance/dfp-test.js.es6
@@ -0,0 +1,72 @@
+import { acceptance, replaceCurrentUser } from "helpers/qunit-helpers";
+import groupFixtures from "fixtures/group-fixtures";
+
+acceptance("DFP Ads", {
+  loggedIn: true,
+  settings: {
+    no_ads_for_groups: "discourse",
+    dfp_publisher_id: "MYdfpID",
+    dfp_through_trust_level: 2,
+    dfp_topic_list_top_code: "list_top_ad_unit",
+    dfp_topic_list_top_ad_sizes: "728*90 - leaderboard",
+    dfp_mobile_topic_list_top_code: "mobile_list_top_ad_unit",
+    dfp_mobile_topic_list_top_ad_size: "300*250 - medium rectangle",
+    dfp_post_bottom_code: "post_bottom_ad_unit",
+    dfp_post_bottom_ad_sizes: "728*90 - leaderboard",
+    dfp_mobile_post_bottom_code: "mobile_post_bottom_ad_unit",
+    dfp_mobile_post_bottom_ad_size: "300*250 - medium rectangle",
+    dfp_nth_post_code: 6
+  }
+});
+
+test("correct number of ads should show", async assert => {
+  replaceCurrentUser({ staff: false, trust_level: 1 });
+  await visit("/t/280"); // 20 posts
+  const ads = find(".google-dfp-ad.dfp-ad-post-bottom");
+  assert.equal(ads.length, 3, "it should render 3 ads");
+  assert.equal(
+    find("#post_6 + .widget-connector").find(
+      ".google-dfp-ad.dfp-ad-post-bottom"
+    ).length,
+    1,
+    "ad after 6th post"
+  );
+  assert.equal(
+    find("#post_12 + .widget-connector").find(
+      ".google-dfp-ad.dfp-ad-post-bottom"
+    ).length,
+    1,
+    "ad after 12th post"
+  );
+  assert.equal(
+    find("#post_18 + .widget-connector").find(
+      ".google-dfp-ad.dfp-ad-post-bottom"
+    ).length,
+    1,
+    "ad after 18th post"
+  );
+});
+
+test("no ads for trust level 3", async assert => {
+  replaceCurrentUser({ staff: false, trust_level: 3 });
+  await visit("/t/280");
+  assert.equal(
+    find(".google-dfp-ad.dfp-ad-post-bottom").length,
+    0,
+    "it should render 0 ads"
+  );
+});
+
+test("can omit ads based on groups", async assert => {
+  replaceCurrentUser({
+    staff: false,
+    trust_level: 1,
+    groups: [groupFixtures["/groups/discourse.json"].group]
+  });
+  await visit("/t/280");
+  assert.equal(
+    find(".google-dfp-ad.dfp-ad-post-bottom").length,
+    0,
+    "it should render 0 ads"
+  );
+});