diff --git a/app/models/ai_persona.rb b/app/models/ai_persona.rb
new file mode 100644
index 00000000..5d19fee3
--- /dev/null
+++ b/app/models/ai_persona.rb
@@ -0,0 +1,121 @@
+# frozen_string_literal: true
+
+class AiPersona < ActiveRecord::Base
+  # places a hard limit, so per site we cache a maximum of 500 classes
+  MAX_PERSONAS_PER_SITE = 500
+
+  class MultisiteHash
+    def initialize(id)
+      @hash = Hash.new { |h, k| h[k] = {} }
+      @id = id
+
+      MessageBus.subscribe(channel_name) { |message| @hash[message.data] = {} }
+    end
+
+    def channel_name
+      "/multisite-hash-#{@id}"
+    end
+
+    def current_db
+      RailsMultisite::ConnectionManagement.current_db
+    end
+
+    def [](key)
+      @hash.dig(current_db, key)
+    end
+
+    def []=(key, val)
+      @hash[current_db][key] = val
+    end
+
+    def flush!
+      @hash[current_db] = {}
+      MessageBus.publish(channel_name, current_db)
+    end
+  end
+
+  def self.persona_cache
+    @persona_cache ||= MultisiteHash.new("persona_cache")
+  end
+
+  def self.all_personas
+    persona_cache[:value] ||= AiPersona
+      .order(:name)
+      .where(enabled: true)
+      .all
+      .limit(MAX_PERSONAS_PER_SITE)
+      .map do |ai_persona|
+        name = ai_persona.name
+        description = ai_persona.description
+        ai_persona_id = ai_persona.id
+        allowed_group_ids = ai_persona.allowed_group_ids
+        commands =
+          ai_persona.commands.filter_map do |inner_name|
+            begin
+              ("DiscourseAi::AiBot::Commands::#{inner_name}").constantize
+            rescue StandardError
+              nil
+            end
+          end
+
+        Class.new(DiscourseAi::AiBot::Personas::Persona) do
+          define_singleton_method :name do
+            name
+          end
+
+          define_singleton_method :description do
+            description
+          end
+
+          define_singleton_method :allowed_group_ids do
+            allowed_group_ids
+          end
+
+          define_singleton_method :to_s do
+            "#<DiscourseAi::AiBot::Personas::Persona::Custom @name=#{self.name} @allowed_group_ids=#{self.allowed_group_ids.join(",")}>"
+          end
+
+          define_singleton_method :inspect do
+            "#<DiscourseAi::AiBot::Personas::Persona::Custom @name=#{self.name} @allowed_group_ids=#{self.allowed_group_ids.join(",")}>"
+          end
+
+          define_method :initialize do |*args, **kwargs|
+            @ai_persona = AiPersona.find_by(id: ai_persona_id)
+            super(*args, **kwargs)
+          end
+
+          define_method :commands do
+            commands
+          end
+
+          define_method :system_prompt do
+            @ai_persona&.system_prompt || "You are a helpful bot."
+          end
+        end
+      end
+  end
+
+  after_commit :bump_cache
+
+  def bump_cache
+    self.class.persona_cache.flush!
+  end
+end
+
+# == Schema Information
+#
+# Table name: ai_personas
+#
+#  id                :bigint           not null, primary key
+#  name              :string(100)      not null
+#  description       :string(2000)     not null
+#  commands          :string           default([]), not null, is an Array
+#  system_prompt     :string           not null
+#  allowed_group_ids :integer          default([]), not null, is an Array
+#  created_at        :datetime         not null
+#  updated_at        :datetime         not null
+#
+# Indexes
+#
+#  index_ai_personas_on_name  (name) UNIQUE
+#
diff --git a/db/migrate/20231109011155_create_ai_personas.rb b/db/migrate/20231109011155_create_ai_personas.rb
new file mode 100644
index 00000000..da89d3ab
--- /dev/null
+++ b/db/migrate/20231109011155_create_ai_personas.rb
@@ -0,0 +1,18 @@
+# frozen_string_literal: true
+#
+class CreateAiPersonas < ActiveRecord::Migration[7.0]
+  def change
+    create_table :ai_personas do |t|
+      t.string :name, null: false, unique: true, limit: 100
+      t.string :description, null: false, limit: 2000
+      t.string :commands, array: true, default: [], null: false
+      t.string :system_prompt, null: false, limit: 10_000_000
+      t.integer :allowed_group_ids, array: true, default: [], null: false
+      t.integer :created_by_id
+      t.boolean :enabled, default: true, null: false
+      t.timestamps
+    end
+
+    add_index :ai_personas, :name, unique: true
+  end
+end
diff --git a/lib/modules/ai_bot/bot.rb b/lib/modules/ai_bot/bot.rb
index 52594b9b..86914a84 100644
--- a/lib/modules/ai_bot/bot.rb
+++ b/lib/modules/ai_bot/bot.rb
@@ -116,7 +116,9 @@ module DiscourseAi
         @persona = DiscourseAi::AiBot::Personas::General.new(allow_commands: allow_commands)
         if persona_name = post.topic.custom_fields["ai_persona"]
           persona_class =
-            DiscourseAi::AiBot::Personas.all.find { |current| current.name == persona_name }
+            DiscourseAi::AiBot::Personas
+              .all(user: post.user)
+              .find { |current| current.name == persona_name }
           @persona = persona_class.new(allow_commands: allow_commands) if persona_class
         end
 
diff --git a/lib/modules/ai_bot/entry_point.rb b/lib/modules/ai_bot/entry_point.rb
index 660d908a..b7bc227f 100644
--- a/lib/modules/ai_bot/entry_point.rb
+++ b/lib/modules/ai_bot/entry_point.rb
@@ -74,7 +74,9 @@ module DiscourseAi
               scope.user.in_any_groups?(SiteSetting.ai_bot_allowed_groups_map)
           end,
         ) do
-          Personas.all.map { |persona| { name: persona.name, description: persona.description } }
+          Personas
+            .all(user: scope.user)
+            .map { |persona| { name: persona.name, description: persona.description } }
         end
 
         plugin.add_to_serializer(
diff --git a/lib/modules/ai_bot/personas/persona.rb b/lib/modules/ai_bot/personas/persona.rb
index 3d40a5dd..e8687695 100644
--- a/lib/modules/ai_bot/personas/persona.rb
+++ b/lib/modules/ai_bot/personas/persona.rb
@@ -3,7 +3,7 @@
 module DiscourseAi
   module AiBot
     module Personas
-      def self.all
+      def self.all(user: nil)
         personas = [Personas::General, Personas::SqlHelper]
         personas << Personas::Artist if SiteSetting.ai_stability_api_key.present?
         personas << Personas::SettingsExplorer
@@ -11,7 +11,20 @@ module DiscourseAi
         personas << Personas::Creative
 
         personas_allowed = SiteSetting.ai_bot_enabled_personas.split("|")
-        personas.filter { |persona| personas_allowed.include?(persona.to_s.demodulize.underscore) }
+        personas =
+          personas.filter do |persona|
+            personas_allowed.include?(persona.to_s.demodulize.underscore)
+          end
+
+        if user
+          personas.concat(
+            AiPersona.all_personas.filter do |persona|
+              user.in_any_groups?(persona.allowed_group_ids)
+            end,
+          )
+        end
+
+        personas
       end
 
       class Persona
diff --git a/spec/lib/modules/ai_bot/personas/persona_spec.rb b/spec/lib/modules/ai_bot/personas/persona_spec.rb
index 18b84e4c..677a713d 100644
--- a/spec/lib/modules/ai_bot/personas/persona_spec.rb
+++ b/spec/lib/modules/ai_bot/personas/persona_spec.rb
@@ -34,6 +34,8 @@ module DiscourseAi::AiBot::Personas
       topic
     end
 
+    fab!(:user) { Fabricate(:user) }
+
     it "can disable commands via constructor" do
       persona = TestPersona.new(allow_commands: false)
 
@@ -72,6 +74,49 @@ module DiscourseAi::AiBot::Personas
       expect(rendered).not_to include("!tags")
     end
 
+    describe "custom personas" do
+      it "is able to find custom personas" do
+        Group.refresh_automatic_groups!
+
+        # define an ai persona everyone can see
+        persona =
+          AiPersona.create!(
+            name: "pun_bot",
+            description: "you write puns",
+            system_prompt: "you are pun bot",
+            commands: ["ImageCommand"],
+            allowed_group_ids: [Group::AUTO_GROUPS[:trust_level_0]],
+          )
+
+        custom_persona = DiscourseAi::AiBot::Personas.all(user: user).last
+        expect(custom_persona.name).to eq("pun_bot")
+        expect(custom_persona.description).to eq("you write puns")
+
+        instance = custom_persona.new
+        expect(instance.commands).to eq([DiscourseAi::AiBot::Commands::ImageCommand])
+        expect(instance.render_system_prompt(render_function_instructions: true)).to eq(
+          "you are pun bot",
+        )
+
+        # should update
+        persona.update!(name: "pun_bot2")
+        custom_persona = DiscourseAi::AiBot::Personas.all(user: user).last
+        expect(custom_persona.name).to eq("pun_bot2")
+
+        # can be disabled
+        persona.update!(enabled: false)
+        last_persona = DiscourseAi::AiBot::Personas.all(user: user).last
+        expect(last_persona.name).not_to eq("pun_bot2")
+
+        persona.update!(enabled: true)
+        # no groups have access
+        persona.update!(allowed_group_ids: [])
+
+        last_persona = DiscourseAi::AiBot::Personas.all(user: user).last
+        expect(last_persona.name).not_to eq("pun_bot2")
+      end
+    end
+
     describe "available personas" do
       it "includes all personas by default" do
         # must be enabled to see it
diff --git a/spec/models/ai_persona_spec.rb b/spec/models/ai_persona_spec.rb
new file mode 100644
index 00000000..eb3d6f68
--- /dev/null
+++ b/spec/models/ai_persona_spec.rb
@@ -0,0 +1,19 @@
+# frozen_string_literal: true
+
+RSpec.describe AiPersona do
+  it "does not leak caches between sites" do
+    AiPersona.create!(
+      name: "pun_bot",
+      description: "you write puns",
+      system_prompt: "you are pun bot",
+      commands: ["ImageCommand"],
+      allowed_group_ids: [Group::AUTO_GROUPS[:trust_level_0]],
+    )
+
+    AiPersona.all_personas
+
+    expect(AiPersona.persona_cache[:value].length).to eq(1)
+    RailsMultisite::ConnectionManagement.stubs(:current_db) { "abc" }
+    expect(AiPersona.persona_cache[:value]).to eq(nil)
+  end
+end