diff --git a/app/assets/javascripts/discourse/app/lib/notification-types-manager.js b/app/assets/javascripts/discourse/app/lib/notification-types-manager.js
index c7a58bee040..7ee7878342b 100644
--- a/app/assets/javascripts/discourse/app/lib/notification-types-manager.js
+++ b/app/assets/javascripts/discourse/app/lib/notification-types-manager.js
@@ -10,6 +10,7 @@ import LikedConsolidated from "discourse/lib/notification-types/liked-consolidat
 import Liked from "discourse/lib/notification-types/liked";
 import MembershipRequestAccepted from "discourse/lib/notification-types/membership-request-accepted";
 import MembershipRequestConsolidated from "discourse/lib/notification-types/membership-request-consolidated";
+import NewFeatures from "discourse/lib/notification-types/new-features";
 import MovedPost from "discourse/lib/notification-types/moved-post";
 import WatchingFirstPost from "discourse/lib/notification-types/watching-first-post";
 
@@ -25,6 +26,7 @@ const CLASS_FOR_TYPE = {
   membership_request_accepted: MembershipRequestAccepted,
   membership_request_consolidated: MembershipRequestConsolidated,
   moved_post: MovedPost,
+  new_features: NewFeatures,
   watching_first_post: WatchingFirstPost,
 };
 
diff --git a/app/assets/javascripts/discourse/app/lib/notification-types/new-features.js b/app/assets/javascripts/discourse/app/lib/notification-types/new-features.js
new file mode 100644
index 00000000000..4fe46db69c7
--- /dev/null
+++ b/app/assets/javascripts/discourse/app/lib/notification-types/new-features.js
@@ -0,0 +1,21 @@
+import NotificationTypeBase from "discourse/lib/notification-types/base";
+import getURL from "discourse-common/lib/get-url";
+import I18n from "I18n";
+
+export default class extends NotificationTypeBase {
+  get label() {
+    return null;
+  }
+
+  get description() {
+    return I18n.t("notifications.new_features");
+  }
+
+  get linkHref() {
+    return getURL("/admin");
+  }
+
+  get icon() {
+    return "gift";
+  }
+}
diff --git a/app/assets/javascripts/discourse/app/widgets/new-features-notification-item.js b/app/assets/javascripts/discourse/app/widgets/new-features-notification-item.js
new file mode 100644
index 00000000000..53d205e7d6e
--- /dev/null
+++ b/app/assets/javascripts/discourse/app/widgets/new-features-notification-item.js
@@ -0,0 +1,19 @@
+import { DefaultNotificationItem } from "discourse/widgets/default-notification-item";
+import I18n from "I18n";
+import { createWidgetFrom } from "discourse/widgets/widget";
+import getURL from "discourse-common/lib/get-url";
+import { iconNode } from "discourse-common/lib/icon-library";
+
+createWidgetFrom(DefaultNotificationItem, "new-features-notification-item", {
+  text() {
+    return I18n.t("notifications.new_features");
+  },
+
+  url() {
+    return getURL("/admin");
+  },
+
+  icon() {
+    return iconNode("gift");
+  },
+});
diff --git a/app/controllers/admin/dashboard_controller.rb b/app/controllers/admin/dashboard_controller.rb
index 0d524109d22..99f9fcff891 100644
--- a/app/controllers/admin/dashboard_controller.rb
+++ b/app/controllers/admin/dashboard_controller.rb
@@ -24,8 +24,14 @@ class Admin::DashboardController < Admin::StaffController
   end
 
   def new_features
+    new_features = DiscourseUpdates.new_features
+
+    if current_user.admin? && most_recent = new_features&.first
+      DiscourseUpdates.bump_last_viewed_feature_date(current_user.id, most_recent["created_at"])
+    end
+
     data = {
-      new_features: DiscourseUpdates.new_features,
+      new_features: new_features,
       has_unseen_features: DiscourseUpdates.has_unseen_features?(current_user.id),
       release_notes_link: AdminDashboardGeneralData.fetch_cached_stats["release_notes_link"]
     }
diff --git a/app/jobs/scheduled/check_new_features.rb b/app/jobs/scheduled/check_new_features.rb
index cca5d9b7d70..c3f98bf4885 100644
--- a/app/jobs/scheduled/check_new_features.rb
+++ b/app/jobs/scheduled/check_new_features.rb
@@ -1,14 +1,50 @@
 # frozen_string_literal: true
 
 module Jobs
-
   class CheckNewFeatures < ::Jobs::Scheduled
     every 1.day
 
     def execute(args)
+      admin_ids = User.human_users.where(admin: true).pluck(:id)
+
+      prev_most_recent = DiscourseUpdates.new_features&.first
+      if prev_most_recent
+        admin_ids.each do |admin_id|
+          if DiscourseUpdates.get_last_viewed_feature_date(admin_id).blank?
+            DiscourseUpdates.bump_last_viewed_feature_date(
+              admin_id,
+              prev_most_recent["created_at"]
+            )
+          end
+        end
+      end
+
+      # this memoization may seem pointless, but it actually avoids us hitting
+      # Meta repeatedly and getting rate-limited when this job is ran on a
+      # multisite cluster.
+      # in multisite, the `execute` method (of the same instance) is called for
+      # every site in the cluster.
       @new_features_json ||= DiscourseUpdates.new_features_payload
       DiscourseUpdates.update_new_features(@new_features_json)
+
+      new_most_recent = DiscourseUpdates.new_features&.first
+      if new_most_recent
+        most_recent_feature_date = Time.zone.parse(new_most_recent["created_at"])
+        admin_ids.each do |admin_id|
+          admin_last_viewed_feature_date = DiscourseUpdates.get_last_viewed_feature_date(admin_id)
+          if admin_last_viewed_feature_date.blank? || admin_last_viewed_feature_date < most_recent_feature_date
+            Notification.consolidate_or_create!(
+              user_id: admin_id,
+              notification_type: Notification.types[:new_features],
+              data: {}
+            )
+            DiscourseUpdates.bump_last_viewed_feature_date(
+              admin_id,
+              new_most_recent["created_at"]
+            )
+          end
+        end
+      end
     end
   end
-
 end
diff --git a/app/models/notification.rb b/app/models/notification.rb
index 350de63720f..7da9513a99d 100644
--- a/app/models/notification.rb
+++ b/app/models/notification.rb
@@ -139,6 +139,7 @@ class Notification < ActiveRecord::Base
                         assigned: 34,
                         question_answer_user_commented: 35, # Used by https://github.com/discourse/discourse-question-answer
                         watching_category_or_tag: 36,
+                        new_features: 37,
                        )
   end
 
diff --git a/app/services/notifications/consolidation_planner.rb b/app/services/notifications/consolidation_planner.rb
index 6dba2faeff9..6d1f5cb44d0 100644
--- a/app/services/notifications/consolidation_planner.rb
+++ b/app/services/notifications/consolidation_planner.rb
@@ -12,7 +12,7 @@ module Notifications
     private
 
     def plan_for(notification)
-      consolidation_plans = [liked_by_two_users, liked, group_message_summary, group_membership]
+      consolidation_plans = [liked_by_two_users, liked, group_message_summary, group_membership, new_features_notification]
       consolidation_plans.concat(DiscoursePluginRegistry.notification_consolidation_plans)
 
       consolidation_plans.detect { |plan| plan.can_consolidate_data?(notification) }
@@ -122,5 +122,9 @@ module Notifications
         end
       end
     end
+
+    def new_features_notification
+      DeletePreviousNotifications.new(type: Notification.types[:new_features])
+    end
   end
 end
diff --git a/app/services/notifications/delete_previous_notifications.rb b/app/services/notifications/delete_previous_notifications.rb
index 4c47fac9c26..955af73a012 100644
--- a/app/services/notifications/delete_previous_notifications.rb
+++ b/app/services/notifications/delete_previous_notifications.rb
@@ -17,7 +17,7 @@
 
 module Notifications
   class DeletePreviousNotifications < ConsolidationPlan
-    def initialize(type:, previous_query_blk:)
+    def initialize(type:, previous_query_blk: nil)
       @type = type
       @previous_query_blk = previous_query_blk
     end
diff --git a/config/locales/client.en.yml b/config/locales/client.en.yml
index 8185d324d34..d4baf418ac9 100644
--- a/config/locales/client.en.yml
+++ b/config/locales/client.en.yml
@@ -2539,6 +2539,7 @@ en:
       reaction: "<span>%{username}</span> %{description}"
       reaction_2: "<span>%{username}, %{username2}</span> %{description}"
       votes_released: "%{description} - completed"
+      new_features: "New features available!"
       dismiss_confirmation:
         body:
           default:
@@ -2596,6 +2597,7 @@ en:
         membership_request_consolidated: "new membership requests"
         reaction: "new reaction"
         votes_released: "Vote was released"
+        new_features: "new Discourse features have been released!"
 
     upload_selector:
       uploading: "Uploading"
diff --git a/lib/discourse_updates.rb b/lib/discourse_updates.rb
index c7450feb5a4..0151855ffda 100644
--- a/lib/discourse_updates.rb
+++ b/lib/discourse_updates.rb
@@ -176,6 +176,16 @@ module DiscourseUpdates
       Discourse.redis.set(new_features_last_seen_key(user_id), last_seen["created_at"])
     end
 
+    def get_last_viewed_feature_date(user_id)
+      date = Discourse.redis.hget(last_viewed_feature_dates_for_users_key, user_id.to_s)
+      return if date.blank?
+      Time.zone.parse(date)
+    end
+
+    def bump_last_viewed_feature_date(user_id, feature_date)
+      Discourse.redis.hset(last_viewed_feature_dates_for_users_key, user_id.to_s, feature_date)
+    end
+
     private
 
     def last_installed_version_key
@@ -217,5 +227,9 @@ module DiscourseUpdates
     def new_features_last_seen_key(user_id)
       "new_features_last_seen_user_#{user_id}"
     end
+
+    def last_viewed_feature_dates_for_users_key
+      "last_viewed_feature_dates_for_users_hash"
+    end
   end
 end
diff --git a/lib/svg_sprite.rb b/lib/svg_sprite.rb
index 3fd725dc747..b82e5451080 100644
--- a/lib/svg_sprite.rb
+++ b/lib/svg_sprite.rb
@@ -129,6 +129,7 @@ module SvgSprite
     "folder-open",
     "forward",
     "gavel",
+    "gift",
     "globe",
     "globe-americas",
     "hand-point-right",
diff --git a/spec/jobs/check_new_features_spec.rb b/spec/jobs/check_new_features_spec.rb
new file mode 100644
index 00000000000..0c1c9f2058d
--- /dev/null
+++ b/spec/jobs/check_new_features_spec.rb
@@ -0,0 +1,127 @@
+# frozen_string_literal: true
+
+RSpec.describe Jobs::CheckNewFeatures do
+  def build_feature_hash(id:, created_at:, discourse_version: "2.9.0.beta10")
+    {
+      id: id,
+      user_id: 89432,
+      emoji: "👤",
+      title: "New fancy feature!",
+      description: "",
+      link: "https://meta.discourse.org/t/-/238821",
+      created_at: created_at.iso8601,
+      updated_at: (created_at + 1.minutes).iso8601,
+      discourse_version: discourse_version
+    }
+  end
+
+  def stub_meta_new_features_endpoint(*features)
+    stub_request(:get, "https://meta.discourse.org/new-features.json")
+      .to_return(
+        status: 200,
+        body: JSON.dump(features),
+        headers: {
+          "Content-Type" => "application/json"
+        }
+      )
+  end
+
+  fab!(:admin1) { Fabricate(:admin) }
+  fab!(:admin2) { Fabricate(:admin) }
+
+  let(:feature1) do
+    build_feature_hash(
+      id: 35,
+      created_at: 3.days.ago,
+      discourse_version: "2.8.1.beta12"
+    )
+  end
+
+  let(:feature2) do
+    build_feature_hash(
+      id: 34,
+      created_at: 2.days.ago,
+      discourse_version: "2.8.1.beta13"
+    )
+  end
+
+  let(:pending_feature) do
+    build_feature_hash(
+      id: 37,
+      created_at: 1.day.ago,
+      discourse_version: "2.8.1.beta14"
+    )
+  end
+
+  before do
+    DiscourseUpdates.stubs(:current_version).returns("2.8.1.beta13")
+    freeze_time
+    stub_meta_new_features_endpoint(feature1, feature2, pending_feature)
+  end
+
+  after do
+    Discourse.redis.del("new_features")
+    Discourse.redis.del("last_viewed_feature_dates_for_users_hash")
+  end
+
+  it "backfills last viewed feature for admins who don't have last viewed feature" do
+    DiscourseUpdates.stubs(:current_version).returns("2.8.1.beta12")
+    DiscourseUpdates.update_new_features([feature1].to_json)
+    DiscourseUpdates.bump_last_viewed_feature_date(admin1.id, Time.zone.now.iso8601)
+
+    described_class.new.execute({})
+
+    expect(DiscourseUpdates.get_last_viewed_feature_date(admin2.id).iso8601).to eq(feature1[:created_at])
+    expect(DiscourseUpdates.get_last_viewed_feature_date(admin1.id).iso8601).to eq(Time.zone.now.iso8601)
+  end
+
+  it "notifies admins about new features that are available in the site's version" do
+    Notification.destroy_all
+
+    described_class.new.execute({})
+
+    expect(admin1.notifications.where(
+      notification_type: Notification.types[:new_features],
+      read: false
+    ).count).to eq(1)
+    expect(admin2.notifications.where(
+      notification_type: Notification.types[:new_features],
+      read: false
+    ).count).to eq(1)
+  end
+
+  it "consolidates new features notifications" do
+    Notification.destroy_all
+
+    described_class.new.execute({})
+
+    notification = admin1.notifications.where(
+      notification_type: Notification.types[:new_features],
+      read: false
+    ).first
+    expect(notification).to be_present
+
+    DiscourseUpdates.stubs(:current_version).returns("2.8.1.beta14")
+    described_class.new.execute({})
+
+    # old notification is destroyed
+    expect(Notification.find_by(id: notification.id)).to eq(nil)
+
+    notification = admin1.notifications.where(
+      notification_type: Notification.types[:new_features],
+      read: false
+    ).first
+    # new notification is created
+    expect(notification).to be_present
+  end
+
+  it "doesn't notify admins about features they've already seen" do
+    Notification.destroy_all
+    DiscourseUpdates.bump_last_viewed_feature_date(admin1.id, feature2[:created_at])
+
+    described_class.new.execute({})
+
+    expect(admin1.notifications.count).to eq(0)
+    expect(admin2.notifications.where(notification_type: Notification.types[:new_features]).count).to eq(1)
+  end
+end
diff --git a/spec/lib/discourse_updates_spec.rb b/spec/lib/discourse_updates_spec.rb
index e3ad55311e0..dfc65daffd0 100644
--- a/spec/lib/discourse_updates_spec.rb
+++ b/spec/lib/discourse_updates_spec.rb
@@ -213,4 +213,14 @@ RSpec.describe DiscourseUpdates do
       expect(result[2]["title"]).to eq("Bells")
     end
   end
+
+  describe "#get_last_viewed_feature_date" do
+    fab!(:user) { Fabricate(:user) }
+
+    it "returns an ActiveSupport::TimeWithZone object" do
+      time = Time.zone.parse("2022-12-13T21:33:59Z")
+      DiscourseUpdates.bump_last_viewed_feature_date(user.id, time)
+      expect(DiscourseUpdates.get_last_viewed_feature_date(user.id)).to eq(time)
+    end
+  end
 end
diff --git a/spec/requests/admin/dashboard_controller_spec.rb b/spec/requests/admin/dashboard_controller_spec.rb
index 219a2855eab..a59e3ea4aa3 100644
--- a/spec/requests/admin/dashboard_controller_spec.rb
+++ b/spec/requests/admin/dashboard_controller_spec.rb
@@ -10,21 +10,21 @@ RSpec.describe Admin::DashboardController do
     Jobs::VersionCheck.any_instance.stubs(:execute).returns(true)
   end
 
-  def populate_new_features
+  def populate_new_features(date1 = nil, date2 = nil)
     sample_features = [
       {
         "id" => "1",
         "emoji" => "🤾",
         "title" => "Cool Beans",
         "description" => "Now beans are included",
-        "created_at" => Time.zone.now - 40.minutes
+        "created_at" => date1 || (Time.zone.now - 40.minutes)
       },
       {
         "id" => "2",
         "emoji" => "🙈",
         "title" => "Fancy Legumes",
         "description" => "Legumes too!",
-        "created_at" => Time.zone.now - 20.minutes
+        "created_at" => date2 || (Time.zone.now - 20.minutes)
       }
     ]
 
@@ -177,6 +177,7 @@ RSpec.describe Admin::DashboardController do
         sign_in(admin)
         Discourse.redis.del "new_features_last_seen_user_#{admin.id}"
         Discourse.redis.del "new_features"
+        Discourse.redis.del "last_viewed_feature_dates_for_users_hash"
       end
 
       it 'is empty by default' do
@@ -217,6 +218,30 @@ RSpec.describe Admin::DashboardController do
 
         expect(json['has_unseen_features']).to eq(false)
       end
+
+      it "sets/bumps the last viewed feature date for the admin" do
+        date1 = 30.minutes.ago
+        date2 = 20.minutes.ago
+        populate_new_features(date1, date2)
+
+        expect(DiscourseUpdates.get_last_viewed_feature_date(admin.id)).to eq(nil)
+
+        get "/admin/dashboard/new-features.json"
+        expect(response.status).to eq(200)
+        expect(DiscourseUpdates.get_last_viewed_feature_date(admin.id)).to be_within_one_second_of(date2)
+
+        date2 = 10.minutes.ago
+        populate_new_features(date1, date2)
+
+        get "/admin/dashboard/new-features.json"
+        expect(response.status).to eq(200)
+        expect(DiscourseUpdates.get_last_viewed_feature_date(admin.id)).to be_within_one_second_of(date2)
+      end
+
+      it "doesn't error when there are no new features" do
+        get "/admin/dashboard/new-features.json"
+        expect(response.status).to eq(200)
+      end
     end
 
     context "when logged in as a moderator" do
@@ -234,6 +259,16 @@ RSpec.describe Admin::DashboardController do
         expect(json['new_features'][0]["title"]).to eq("Fancy Legumes")
         expect(json['has_unseen_features']).to eq(true)
       end
+
+      it "doesn't set last viewed feature date for moderators" do
+        populate_new_features
+
+        expect(DiscourseUpdates.get_last_viewed_feature_date(moderator.id)).to eq(nil)
+
+        get "/admin/dashboard/new-features.json"
+        expect(response.status).to eq(200)
+        expect(DiscourseUpdates.get_last_viewed_feature_date(moderator.id)).to eq(nil)
+      end
     end
 
     context "when logged in as a non-staff user" do
diff --git a/spec/requests/api/schemas/json/site_response.json b/spec/requests/api/schemas/json/site_response.json
index ebe85af1b0a..635000d874d 100644
--- a/spec/requests/api/schemas/json/site_response.json
+++ b/spec/requests/api/schemas/json/site_response.json
@@ -38,6 +38,9 @@
         "watching_category_or_tag": {
           "type": "integer"
         },
+        "new_features": {
+          "type": "integer"
+        },
         "moved_post": {
           "type": "integer"
         },