diff --git a/app/services/post_alerter.rb b/app/services/post_alerter.rb
index fbda2e7cb64..6c777982e4e 100644
--- a/app/services/post_alerter.rb
+++ b/app/services/post_alerter.rb
@@ -588,6 +588,9 @@ class PostAlerter
     end
 
     # Create the notification
+    notification_data =
+      DiscoursePluginRegistry.apply_modifier(:notification_data, notification_data)
+
     created =
       user.notifications.consolidate_or_create!(
         notification_type: type,