diff --git a/lib/upload_creator.rb b/lib/upload_creator.rb
index cdb7e8bcf16..1478477fdab 100644
--- a/lib/upload_creator.rb
+++ b/lib/upload_creator.rb
@@ -43,6 +43,7 @@ class UploadCreator
         elsif !Rails.env.test?
           convert_to_jpeg! if should_convert_to_jpeg?
           downsize!        if should_downsize?
+          fix_orientation! if should_fix_orientation?
 
           return @upload   if is_still_too_big?