diff --git a/app/assets/javascripts/discourse/initializers/enable-emoji.js.es6 b/app/assets/javascripts/discourse/initializers/enable-emoji.js.es6
index 5f23126b776..7120a3e3e0a 100644
--- a/app/assets/javascripts/discourse/initializers/enable-emoji.js.es6
+++ b/app/assets/javascripts/discourse/initializers/enable-emoji.js.es6
@@ -6,6 +6,7 @@ export default {
 
   initialize(container) {
     const siteSettings = container.lookup('site-settings:main');
+
     if (siteSettings.enable_emoji) {
 
       onToolbarCreate(toolbar => {
@@ -32,6 +33,9 @@ export default {
           });
         }
       });
+
+      // enable plugin emojis
+      Discourse.Emoji.applyCustomEmojis();
     }
   }
 };
diff --git a/app/assets/javascripts/discourse/lib/emoji/emoji.js.erb b/app/assets/javascripts/discourse/lib/emoji/emoji.js.erb
index eff6b85e8e4..05e79051cc1 100644
--- a/app/assets/javascripts/discourse/lib/emoji/emoji.js.erb
+++ b/app/assets/javascripts/discourse/lib/emoji/emoji.js.erb
@@ -13,10 +13,20 @@ Discourse.Dialect.registerEmoji = function(code, url) {
 };
 
 // This method is used by PrettyText to reset custom emojis in multisites
-Discourse.Dialect.resetEmoji = function() {
+Discourse.Dialect.resetEmojis = function() {
   extendedEmoji = {};
 };
 
+var customEmojiCallbacks = [];
+Discourse.Emoji.addCustomEmojis = function(cb) {
+  customEmojiCallbacks.push(cb);
+};
+
+Discourse.Emoji.applyCustomEmojis = function() {
+  var self = this;
+  _.each(customEmojiCallbacks, function(cb) { cb.apply(self); });
+};
+
 Discourse.Emoji.list = function(){
   var list = emoji.slice(0);
   _.each(extendedEmoji, function(v,k){ list.push(k); });
diff --git a/app/models/emoji.rb b/app/models/emoji.rb
index 906436e0cd8..10313e4a45b 100644
--- a/app/models/emoji.rb
+++ b/app/models/emoji.rb
@@ -104,18 +104,9 @@ class Emoji
   end
 
   def self.load_custom
-    uploaded = Dir.glob(File.join(Emoji.base_directory, "*.{png,gif}"))
-                  .sort
-                  .map { |emoji| Emoji.create_from_path(emoji) }
-
-    from_plugins = DiscoursePluginRegistry.emojis.map do |name, url|
-      Emoji.new.tap do |e|
-        e.name = name
-        e.url = url
-      end
-    end
-
-    uploaded + from_plugins
+    Dir.glob(File.join(Emoji.base_directory, "*.{png,gif}"))
+       .sort
+       .map { |emoji| Emoji.create_from_path(emoji) }
   end
 
   def self.base_directory
diff --git a/lib/discourse_plugin_registry.rb b/lib/discourse_plugin_registry.rb
index 1f4ed770929..45858362151 100644
--- a/lib/discourse_plugin_registry.rb
+++ b/lib/discourse_plugin_registry.rb
@@ -14,7 +14,6 @@ class DiscoursePluginRegistry
     attr_writer :handlebars
     attr_writer :serialized_current_user_fields
     attr_writer :seed_data
-    attr_writer :emojis
 
     attr_accessor :custom_html
 
@@ -62,10 +61,6 @@ class DiscoursePluginRegistry
     def seed_data
       @seed_data ||= HashWithIndifferentAccess.new({})
     end
-
-    def emojis
-      @emojis ||= HashWithIndifferentAccess.new({})
-    end
   end
 
   def register_js(filename, options={})
@@ -136,10 +131,6 @@ class DiscoursePluginRegistry
     self.seed_data[key] = value
   end
 
-  def self.register_emoji(name, url)
-    self.emojis[name] = url
-  end
-
   def javascripts
     self.class.javascripts
   end
@@ -168,10 +159,6 @@ class DiscoursePluginRegistry
     self.class.handlebars
   end
 
-  def emojis
-    self.class.emojis
-  end
-
   def self.clear
     self.javascripts = nil
     self.server_side_javascripts = nil
diff --git a/lib/plugin/instance.rb b/lib/plugin/instance.rb
index 05748e2c002..ab25b523a01 100644
--- a/lib/plugin/instance.rb
+++ b/lib/plugin/instance.rb
@@ -122,19 +122,23 @@ class Plugin::Instance
   # will make sure all the assets this plugin needs are registered
   def generate_automatic_assets!
     paths = []
+    assets = []
+
     automatic_assets.each do |path, contents|
-      unless File.exists? path
-        ensure_directory path
-        File.open(path,"w") do |f|
-          f.write(contents)
-        end
-      end
+      write_asset(path, contents)
       paths << path
+      assets << [path]
+    end
+
+    automatic_server_assets.each do |path, contents|
+      write_asset(path, contents)
+      paths << path
+      assets << [path, :server_side]
     end
 
     delete_extra_automatic_assets(paths)
 
-    paths
+    assets
   end
 
   def delete_extra_automatic_assets(good_paths)
@@ -239,25 +243,6 @@ class Plugin::Instance
       end
     end
 
-    unless emojis.blank?
-      if @enabled_site_setting.present?
-        js << "Discourse.initializer({" << "\n"
-        js << "name: 'emojis'," << "\n"
-        js << "initialize: function() {" << "\n"
-        js << "if (Discourse.SiteSettings.#{@enabled_site_setting}) {" << "\n"
-      end
-
-      emojis.each do |name, url|
-        js << "Discourse.Dialect.registerEmoji('#{name}', '#{url}');" << "\n"
-      end
-
-      if @enabled_site_setting.present?
-        js << "}" << "\n"
-        js << "}" << "\n"
-        js << "});" << "\n"
-      end
-    end
-
     # Generate an IIFE for the JS
     js = "(function(){#{js}})();" if js.present?
 
@@ -269,9 +254,38 @@ class Plugin::Instance
       hash = Digest::SHA1.hexdigest asset
       ["#{auto_generated_path}/plugin_#{hash}.#{extension}", asset]
     end
-
   end
 
+  def automatic_server_assets
+    js = ""
+
+    unless emojis.blank?
+      js << "Discourse.Emoji.addCustomEmojis(function() {" << "\n"
+
+      if @enabled_site_setting.present?
+        js << "if (Discourse.SiteSettings.#{@enabled_site_setting}) {" << "\n"
+      end
+
+      emojis.each do |name, url|
+        js << "Discourse.Dialect.registerEmoji('#{name}', '#{url}');" << "\n"
+      end
+
+      if @enabled_site_setting.present?
+        js << "}" << "\n"
+      end
+
+      js << "});" << "\n"
+    end
+
+    if js.present?
+      # Generate an IIFE for the JS
+      asset = "(function(){#{js}})();"
+      hash = Digest::SHA1.hexdigest(asset)
+      ["#{auto_generated_path}/plugin_#{hash}.js", asset]
+    else
+      []
+    end
+  end
 
   # note, we need to be able to parse seperately to activation.
   # this allows us to present information about a plugin in the UI
@@ -291,7 +305,7 @@ class Plugin::Instance
 
     self.instance_eval File.read(path), path
     if auto_assets = generate_automatic_assets!
-      assets.concat auto_assets.map{|a| [a]}
+      assets.concat(auto_assets)
     end
 
     register_assets! unless assets.blank?
@@ -300,10 +314,6 @@ class Plugin::Instance
       DiscoursePluginRegistry.register_seed_data(key, value)
     end
 
-    emojis.each do |name, url|
-      DiscoursePluginRegistry.register_emoji(name, url)
-    end
-
     # TODO: possibly amend this to a rails engine
 
     # Automatically include assets
@@ -386,4 +396,13 @@ class Plugin::Instance
     end
   end
 
+  private
+
+  def write_asset(path, contents)
+    unless File.exists?(path)
+      ensure_directory(path)
+      File.open(path,"w") { |f| f.write(contents) }
+    end
+  end
+
 end
diff --git a/lib/pretty_text.rb b/lib/pretty_text.rb
index 590576567a8..e0096008acd 100644
--- a/lib/pretty_text.rb
+++ b/lib/pretty_text.rb
@@ -190,11 +190,13 @@ module PrettyText
       end
 
       # reset emojis (v8 context is shared amongst multisites)
-      context.eval("Discourse.Dialect.resetEmoji();")
+      context.eval("Discourse.Dialect.resetEmojis();")
       # custom emojis
       Emoji.custom.each do |emoji|
         context.eval("Discourse.Dialect.registerEmoji('#{emoji.name}', '#{emoji.url}');")
       end
+      # plugin emojis
+      context.eval("Discourse.Emoji.applyCustomEmojis();")
 
       context.eval('opts["mentionLookup"] = function(u){return helpers.is_username_valid(u);}')
       context.eval('opts["lookupAvatar"] = function(p){return Discourse.Utilities.avatarImg({size: "tiny", avatarTemplate: helpers.avatar_template(p)});}')