diff --git a/config/locales/client.en.yml b/config/locales/client.en.yml
index 76594dadb03..ef67b977611 100644
--- a/config/locales/client.en.yml
+++ b/config/locales/client.en.yml
@@ -165,7 +165,7 @@ en:
 
     topic_admin_menu: "topic admin actions"
 
-    wizard_required: "It's time to configure your forum! <a href='%{url}' data-auto-route='true'>Start the Setup Wizard</a>!"
+    wizard_required: "Welcome to your new Discourse! Let’s get started with <a href='%{url}' data-auto-route='true'>the setup wizard</a> ✨"
     emails_are_disabled: "All outgoing email has been globally disabled by an administrator. No email notifications of any kind will be sent."
 
     bootstrap_mode_enabled: "To make launching your new site easier, you are in bootstrap mode. All new users will be granted trust level 1 and have daily email digest updates enabled. This will be automatically turned off when total user count exceeds %{min_users} users."