This reduces chances of errors where consumers of strings mutate inputs
and reduces memory usage of the app.
Test suite passes now, but there may be some stuff left, so we will run
a few sites on a branch prior to merging
FIX: keep the "uploading..." indicator until the server replies via the MessageBus
FIX: text was disapearing when uploading an avatar
PERF: always use a region for S3 (defaults to 'us-east-1')
FEATURE: ApplyCDN middleware when using S3
FIX: use the same pattern to store files on S3 and locally
PERF: keep a local cache of uploads when generating thumbnails
FEATURE: migrate_to_s3 rake task