The default ranking options ranks by the number of matches which is
highly problematic when posts are stuffed with a keyword. The ranking
will now be divided by the document length which is a much fairer way to
rank.
This commit fixes the follow quality issue with `PostSearchData#raw_data`:
1. URLs are being tokenized and links with similar href and characters
are being duplicated in the raw data.
`Post#cooked`:
```
<p><a href=\"https://meta.discourse.org/some.png\" class=\"onebox\" target=\"_blank\" rel=\"nofollow noopener\">https://meta.discourse.org/some.png</a></p>
```
`PostSearchData#raw_data` Before:
```
This is a test topic 0 Uncategorized https://meta.discourse.org/some.png discourse org/some png https://meta.discourse.org/some.png discourse org/some png
```
`PostSearchData#raw_data` After:
```
This is a test topic 0 Uncategorized https://meta.discourse.org/some.png meta discourse org
```
2. Ligthbox being included in search pollutes the
`PostSearchData#raw_data` unncessarily.
From 28 March 2018 to 28 March 2019, searches for the term `image` on
`meta.discourse.org` had a click through rate of 2.1%. Non-lightboxed images are not included in indexing for search yet we were indexing content within a lightbox. Also, search for terms like `image` was affected we were using `Pasted image` as the filename for
uploads that were pasted.
`Post#cooked`
```
<p>Let me see how I can fix this image<br>\n<div class=\"lightbox-wrapper\"><a class=\"lightbox\" href=\"https://meta.discourse.org/some.png\" title=\"some.png\" rel=\"nofollow noopener\"><img src=\"https://meta.discourse.org/some.png\" width=\"275\" height=\"299\"><div class=\"meta\">\n<svg class=\"fa d-icon d-icon-far-image svg-icon\" aria-hidden=\"true\"><use xlink:href=\"#far-image\"></use></svg><span class=\"filename\">some.png</span><span class=\"informations\">1750×2000</span><svg class=\"fa d-icon d-icon-discourse-expand svg-icon\" aria-hidden=\"true\"><use xlink:href=\"#discourse-expand\"></use></svg>\n</div></a></div></p>
```
`PostSearchData#raw_data` Before:
```
This is a test topic 0 Uncategorized Let me see how I can fix this image some.png png https://meta.discourse.org/some.png discourse org/some png some.png png 1750×2000
```
`PostSearchData#raw_data` After:
```
This is a test topic 0 Uncategorized Let me see how I can fix this image
```
In terms of indexing performance, we now have to parse the given HTML
through nokogiri twice. However performance is not a huge worry here since a string length of 194170 takes only 30ms
to scrub plus the indexing takes place in a background job.
Joffrey JAFFEUX
Régis Hanol
Guo Xiang Tan
Joe
Gerhard Schlager
Sam Saffron
Maja Komel
Guo Xiang Tan
Dan Ungureanu
Bianca Nenciu
Vinoth Kannan
Robin Ward
Kris
Tim Lange
Bianca Nenciu
Roman Rizzi
Tarek Khalil
