jetty.project/jetty-start/pom.xml

<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/maven-v4_0_0.xsd">
  <parent>
    <groupId>org.eclipse.jetty</groupId>
    <artifactId>jetty-project</artifactId>
    <version>7.0.0.M3-SNAPSHOT</version>
  </parent>
  <modelVersion>4.0.0</modelVersion>
  <artifactId>jetty-start</artifactId>
  <name>Jetty :: Start</name>
  <description>The start utility</description>
  <build>
   <plugins>
      <plugin>
        <artifactId>maven-jar-plugin</artifactId>
        <configuration>
          <archive>
            <manifest>
              <mainClass>org.eclipse.jetty.start.Main</mainClass>
            </manifest>
          </archive>
        </configuration>
      </plugin>
    </plugins>
  </build>
  <properties>
    <start-jar-file-name>start.jar</start-jar-file-name>
  </properties>
</project>