hibernate-orm/documentation/devguide/en-US/extras/child-column-elements.xml

<property name="name" type="my.customtypes.Name"/>
    <column name="last" not-null="true" index="bar_idx" length="30"/>
    <column name="first" not-null="true" index="bar_idx" length="20"/>
    <column name="initial"/>
</property>