diff --git a/assets/javascripts/discourse/components/google-dfp-ad.js.es6 b/assets/javascripts/discourse/components/google-dfp-ad.js.es6
index acb92f5..a4f5f5f 100755
--- a/assets/javascripts/discourse/components/google-dfp-ad.js.es6
+++ b/assets/javascripts/discourse/components/google-dfp-ad.js.es6
@@ -3,6 +3,7 @@ import loadScript from 'discourse/lib/load-script';
 
 var const_width = '';
 var const_height = '';
+var currentUser = Discourse.User.current();
 
 var _loaded = false,
     _promise = null;
@@ -91,7 +92,7 @@ function loadGoogle(settings) {
     }
 
     googletag.cmd.push(function() {
-      if (settings.dfp_topic_list_top_code && !settings.dfp_show_topic_list_top && settings.topic_list_top_ad_sizes) {
+      if (settings.dfp_topic_list_top_code && !settings.dfp_show_topic_list_top && settings.topic_list_top_ad_sizes && !((currentUser) && (currentUser.get('trust_level') > Discourse.SiteSettings.dfp_through_trust_level))) {
         const_width = parseInt(splitWidthInt(settings.topic_list_top_ad_sizes));
         const_height = parseInt(splitHeightInt(settings.topic_list_top_ad_sizes));
         if (Discourse.Mobile.mobileView) {
@@ -99,11 +100,12 @@ function loadGoogle(settings) {
         }
         else {
           googletag.defineSlot('/' + settings.dfp_publisher_id + '/' + settings.dfp_topic_list_top_code, [parseInt(splitWidthInt(settings.topic_list_top_ad_sizes)), parseInt(splitHeightInt(settings.topic_list_top_ad_sizes))], 'div-gpt-ad-topic-list-top')
-          custom_targeting((keyParse(Discourse.SiteSettings.dfp_target_topic_list_top_key_code)), (keyParse(Discourse.SiteSettings.dfp_target_topic_list_top_value_code)))
-          googletag.addService(googletag.pubads());
+          .setTargeting('gender', ['female'])
+          //custom_targeting((keyParse(Discourse.SiteSettings.dfp_target_topic_list_top_key_code)), (keyParse(Discourse.SiteSettings.dfp_target_topic_list_top_value_code)))
+          .addService(googletag.pubads());
         }
       }
-      if (settings.dfp_topic_above_post_stream_code && !settings.dfp_show_topic_above_post_stream && settings.topic_above_post_stream_ad_sizes) {
+      if (settings.dfp_topic_above_post_stream_code && !settings.dfp_show_topic_above_post_stream && settings.topic_above_post_stream_ad_sizes && !((currentUser) && (currentUser.get('trust_level') > Discourse.SiteSettings.dfp_through_trust_level))) {
         const_width = parseInt(splitWidthInt(settings.topic_above_post_stream_ad_sizes));
         const_height = parseInt(splitHeightInt(settings.topic_above_post_stream_ad_sizes));
         if (Discourse.Mobile.mobileView) {
@@ -116,7 +118,7 @@ function loadGoogle(settings) {
           .addService(googletag.pubads());       
         }
       }
-      if (settings.dfp_topic_above_suggested_code && !settings.dfp_show_topic_above_suggested && settings.topic_above_suggested_ad_sizes) {
+      if (settings.dfp_topic_above_suggested_code && !settings.dfp_show_topic_above_suggested && settings.topic_above_suggested_ad_sizes && !((currentUser) && (currentUser.get('trust_level') > Discourse.SiteSettings.dfp_through_trust_level))) {
         const_width = parseInt(splitWidthInt(settings.topic_above_suggested_ad_sizes));
         const_height = parseInt(splitHeightInt(settings.topic_above_suggested_ad_sizes));
         if (Discourse.Mobile.mobileView) {
@@ -130,7 +132,7 @@ function loadGoogle(settings) {
           googletag.addService(googletag.pubads());
         }
       }
-      if (settings.dfp_post_bottom_code && !settings.dfp_show_post_bottom && settings.post_bottom_ad_sizes) {
+      if (settings.dfp_post_bottom_code && !settings.dfp_show_post_bottom && settings.post_bottom_ad_sizes && !((currentUser) && (currentUser.get('trust_level') > Discourse.SiteSettings.dfp_through_trust_level))) {
         const_width = parseInt(splitWidthInt(settings.post_bottom_ad_sizes));
         const_height = parseInt(splitHeightInt(settings.post_bottom_ad_sizes));
         if (Discourse.Mobile.mobileView) {
diff --git a/assets/javascripts/discourse/templates/components/google-dfp-ad.hbs b/assets/javascripts/discourse/templates/components/google-dfp-ad.hbs
index 486c4b0..ca96b4c 100755
--- a/assets/javascripts/discourse/templates/components/google-dfp-ad.hbs
+++ b/assets/javascripts/discourse/templates/components/google-dfp-ad.hbs
@@ -1,5 +1,3 @@
-<div class="google-dfp-ad-label"><h2>Google Ad Plugin Display</h2></div>
-
 {{#if site.mobileView}}
   {{#if loadedGoogletag}}
     <div id={{divId}} style={{adWrapperStyleMobile}} class="dfp-ad-unit" align=center> 
diff --git a/config/locales/server.en.yml b/config/locales/server.en.yml
index 145ec12..38bd1a7 100755
--- a/config/locales/server.en.yml
+++ b/config/locales/server.en.yml
@@ -1,6 +1,7 @@
 en:
   site_settings:
         dfp_publisher_id: "Put in your publisher id here"
+        dfp_through_trust_level: "Show your ads to users based on trust."
         dfp_show_topic_list_top: "Disable topic_list_top ad"
         dfp_topic_list_top_code: "Show leaderboard ad above topic lists."
         topic_list_top_ad_sizes: "Choose your ad size"
diff --git a/config/settings.yml b/config/settings.yml
index c19051d..99994e9 100755
--- a/config/settings.yml
+++ b/config/settings.yml
@@ -98,6 +98,10 @@ ad_plugin:
   dfp_publisher_id:
     client: true
     default: ''
+  dfp_through_trust_level:
+    client: true
+    default: 2
+    enum: 'TrustLevelSetting'
   dfp_topic_list_top_code:
     client: true
     default: ''