diff --git a/pom.xml b/pom.xml
index d4df457ccd1..3e746c442f4 100644
--- a/pom.xml
+++ b/pom.xml
@@ -119,10 +119,19 @@
             <plugin>
                 <artifactId>maven-assembly-plugin</artifactId>
                 <configuration>
+                    <outputDirectory>${project.build.directory}/releases/</outputDirectory>
                     <descriptors>
                         <descriptor>${basedir}/src/main/assemblies/plugin.xml</descriptor>
                     </descriptors>
                 </configuration>
+                <executions>
+                    <execution>
+                        <phase>package</phase>
+                        <goals>
+                            <goal>single</goal>
+                        </goals>
+                    </execution>
+                </executions>
             </plugin>
         </plugins>
     </build>