diff --git a/pom.xml b/pom.xml
index 0e31c803cbf..c9e0e66fd69 100644
--- a/pom.xml
+++ b/pom.xml
@@ -258,6 +258,16 @@
                 </snapshotRepository>
             </distributionManagement>
         </profile>
+        <profile>
+            <id>deploy-public</id>
+            <distributionManagement>
+                <repository>
+                    <id>elasticsearch-public-releases</id>
+                    <name>Elasticsearch Public Releases</name>
+                    <url>http://maven.elasticsearch.org/artifactory/public-releases</url>
+                </repository>
+            </distributionManagement>
+        </profile>
         <profile>
             <id>default</id>
             <activation>