diff --git a/aio/src/app/sw-updates/sw-update-notifications.service.spec.ts b/aio/src/app/sw-updates/sw-update-notifications.service.spec.ts
index 35d2b8178b..58c1671aa8 100644
--- a/aio/src/app/sw-updates/sw-update-notifications.service.spec.ts
+++ b/aio/src/app/sw-updates/sw-update-notifications.service.spec.ts
@@ -11,6 +11,8 @@ import { SwUpdatesService } from './sw-updates.service';
 
 
 describe('SwUpdateNotificationsService', () => {
+  const UPDATE_AVAILABLE_MESSAGE = 'New update for angular.io is available.';
+  const UPDATE_FAILED_MESSAGE = 'Update activation failed :(';
   let injector: ReflectiveInjector;
   let service: SwUpdateNotificationsService;
   let swUpdates: MockSwUpdatesService;
@@ -65,8 +67,8 @@ describe('SwUpdateNotificationsService', () => {
 
       swUpdates.$$isUpdateAvailableSubj.next(true);
 
-      expect(snackBar.$$lastRef.$$message).toContain('ServiceWorker update available');
-      expect(snackBar.$$lastRef.$$action).toBe('Activate');
+      expect(snackBar.$$lastRef.$$message).toBe(UPDATE_AVAILABLE_MESSAGE);
+      expect(snackBar.$$lastRef.$$action).toBe('Update now');
       expect(snackBar.$$lastRef.$$config.duration).toBeUndefined();
     });
 
@@ -75,7 +77,7 @@ describe('SwUpdateNotificationsService', () => {
       expect(snackBar.$$lastRef).toBeUndefined();
     });
 
-    it('should activate the update when clicking on `Activate`', () => {
+    it('should activate the update when clicking on `Update now`', () => {
       spyOn(swUpdates, 'activateUpdate').and.callThrough();
 
       swUpdates.$$isUpdateAvailableSubj.next(true);
@@ -85,30 +87,19 @@ describe('SwUpdateNotificationsService', () => {
       expect(swUpdates.activateUpdate).toHaveBeenCalled();
     });
 
-    it('should report a successful activation', fakeAsync(() => {
+    it('should reload the page after a successful activation', fakeAsync(() => {
+      const global = injector.get(Global);
+
+      expect(global.location.reload).not.toHaveBeenCalled();
+
       activateUpdate(true);
-
-      expect(snackBar.$$lastRef.$$message).toContain('Update activated successfully');
-      expect(snackBar.$$lastRef.$$action).toBe('Reload');
-      expect(snackBar.$$lastRef.$$config.duration).toBeUndefined();
+      expect(global.location.reload).toHaveBeenCalled();
     }));
 
-    it('should reload the page when clicking on `Reload` (after a successful activation)',
-      fakeAsync(() => {
-        const global = injector.get(Global);
-
-        activateUpdate(true);
-        expect(global.location.reload).not.toHaveBeenCalled();
-
-        snackBar.$$lastRef.$$onActionSubj.next();
-        expect(global.location.reload).toHaveBeenCalled();
-      })
-    );
-
     it('should report a failed activation', fakeAsync(() => {
       activateUpdate(false);
 
-      expect(snackBar.$$lastRef.$$message).toContain('Update activation failed');
+      expect(snackBar.$$lastRef.$$message).toBe(UPDATE_FAILED_MESSAGE);
       expect(snackBar.$$lastRef.$$action).toBe('Dismiss');
       expect(snackBar.$$lastRef.$$config.duration).toBeGreaterThan(0);
     }));
@@ -128,22 +119,13 @@ describe('SwUpdateNotificationsService', () => {
 
     it('should dismiss open update notification', () => {
       swUpdates.$$isUpdateAvailableSubj.next(true);
-      expect(snackBar.$$lastRef.$$message).toContain('ServiceWorker update available');
+      expect(snackBar.$$lastRef.$$message).toBe(UPDATE_AVAILABLE_MESSAGE);
       expect(snackBar.$$lastRef.$$dismissed).toBe(false);
 
       service.disable();
       expect(snackBar.$$lastRef.$$dismissed).toBe(true);
     });
 
-    it('should dismiss open activation notification', fakeAsync(() => {
-      activateUpdate(true);
-      expect(snackBar.$$lastRef.$$message).toContain('Update activated successfully');
-      expect(snackBar.$$lastRef.$$dismissed).toBe(false);
-
-      service.disable();
-      expect(snackBar.$$lastRef.$$dismissed).toBe(true);
-    }));
-
     it('should ignore further updates', () => {
       service.disable();
       swUpdates.$$isUpdateAvailableSubj.next(true);
@@ -157,7 +139,7 @@ describe('SwUpdateNotificationsService', () => {
       expect(snackBar.$$lastRef).toBeUndefined();
 
       swUpdates.$$isUpdateAvailableSubj.next(true);
-      expect(snackBar.$$lastRef.$$message).toContain('ServiceWorker update available');
+      expect(snackBar.$$lastRef.$$message).toBe(UPDATE_AVAILABLE_MESSAGE);
     });
 
     it('should not ignore pending updates if re-enabled', () => {
@@ -166,7 +148,7 @@ describe('SwUpdateNotificationsService', () => {
       expect(snackBar.$$lastRef).toBeUndefined();
 
       service.enable();
-      expect(snackBar.$$lastRef.$$message).toContain('ServiceWorker update available');
+      expect(snackBar.$$lastRef.$$message).toBe(UPDATE_AVAILABLE_MESSAGE);
     });
   });
 });
@@ -174,7 +156,7 @@ describe('SwUpdateNotificationsService', () => {
 // Mocks
 class MockGlobal {
   location = {
-    reload: jasmine.createSpy('MockGlobal.reload')
+    reload: jasmine.createSpy('MockGlobal.location.reload')
   };
 }
 
diff --git a/aio/src/app/sw-updates/sw-update-notifications.service.ts b/aio/src/app/sw-updates/sw-update-notifications.service.ts
index 8ce39ed2e9..eb9ceaac8f 100644
--- a/aio/src/app/sw-updates/sw-update-notifications.service.ts
+++ b/aio/src/app/sw-updates/sw-update-notifications.service.ts
@@ -12,9 +12,8 @@ import { SwUpdatesService } from './sw-updates.service';
  *
  * @description
  * Once enabled:
- * 1. Subscribes to ServiceWorker updates and prompts the user to activate.
- * 2. When the user confirms, it activates the update and notifies the user (upon activation success
- *    or failure).
+ * 1. Subscribes to ServiceWorker updates and prompts the user to update.
+ * 2. When the user confirms, it activates the update and reloads the page upon activation success.
  * 3. Continues to listen for available ServiceWorker updates.
  *
  * @method
@@ -64,7 +63,7 @@ export class SwUpdateNotificationsService {
   }
 
   private notifyForUpdate() {
-    this.openSnackBar('ServiceWorker update available.', 'Activate')
+    this.openSnackBar('New update for angular.io is available.', 'Update now')
         .onAction().subscribe(() => this.activateUpdate());
   }
 
@@ -74,9 +73,7 @@ export class SwUpdateNotificationsService {
   }
 
   private onActivateSuccess() {
-    const message = 'Update activated successfully! Reload the page to see the latest content.';
-    this.openSnackBar(message, 'Reload')
-        .onAction().subscribe(() => this.reloadPage());
+    this.reloadPage();
   }
 
   private openSnackBar(message: string, action?: string, config?: MdSnackBarConfig): MdSnackBarRef<any> {