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Changed the orientation of the tone trait table starting line 35 (#1202) 

Signed-off-by: JeffH-AWS <jeffhuss@amazon.com>

Signed-off-by: JeffH-AWS <jeffhuss@amazon.com>
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15
STYLE_GUIDE.md
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@ -32,10 +32,17 @@ Use humor with caution because it is subjective, can be easily misunderstood, an
As you write content, apply the following tone traits. As you write content, apply the following tone traits.
| **Trait** | **Approachable** | **Authoritative** | **Concise** | **Conversational** | **Directed** | **Respectful** | **Simple** | **Smart** | **Trustworthy** | | **Trait** | **What it is** | **What it isn't** |
|---|---|---|---|---|---|---|---|---|---| |---|---|---|
| **What it is** | Personable, Friendly, Welcoming, Genuine | Professional, Expert, Informed, Dependable, Validated | Succinct, Brief, Lean, To the point | Informal, Casual, Familiar, Matter-of-fact | Focused, Guided, Controlled, Purposeful, Predictable, Definitive, Essential | Considerate, Helpful, Supportive, Empathic | Plain, Everyday, Recognizable, Clear, Straightforward, Common | Knowledgeable, Logical, Correct, Consistent, Coherent, Grammatical, Polished | Reliable, Truthful, Fair, Candid | | **Approachable** | Personable, Friendly, Welcoming, Genuine | Chatty, Hyperbolic, Cloying, Insincere |
| **What it isn't** | Chatty, Hyperbolic, Cloying, Insincere | Stuffy, Dictatorial, Smug, Unsure, Untested | Wordy, Lengthy, Verbose, Rambling | Stilted, Pompous, Chummy, Pedantic | Vague, Wandering, Confusing, Ambiguous, Surprising, Indecisive, Redundant | Insulting, Condescending, Insensitive, Indifferent | Fancy, Esoteric, Perplexing, Unintelligible, Complicated, Unusual | Pedantic, Invalid, Inaccurate, Varying, Disorganized, Careless, Sloppy | Infallible, Evasive, Devious, Obfuscating | | **Authoritative** | Professional, Expert, Informed, Dependable, Validated | Stuffy, Dictatorial, Smug, Unsure, Untested |
| **Concise** | Succinct, Brief, Lean, To the point | Wordy, Lengthy, Verbose, Rambling |
| **Conversational** | Informal, Casual, Familiar, Matter-of-fact | Stilted, Pompous, Chummy, Pedantic |
| **Directed** | Focused, Guided, Controlled, Purposeful, Predictable, Definitive, Essential | Vague, Wandering, Confusing, Ambiguous, Surprising, Indecisive, Redundant |
| **Respectful** | Considerate, Helpful, Supportive, Empathic | Insulting, Condescending, Insensitive, Indifferent |
| **Simple** | Plain, Everyday, Recognizable, Clear, Straightforward, Common | Fancy, Esoteric, Perplexing, Unintelligible, Complicated, Unusual |
| **Smart** | Knowledgeable, Logical, Correct, Consistent, Coherent, Grammatical, Polished | Pedantic, Invalid, Inaccurate, Varying, Disorganized, Careless, Sloppy |
| **Trustworthy** | Reliable, Truthful, Fair, Candid | Infallible, Evasive, Devious, Obfuscating |
## Style guidelines ## Style guidelines