diff --git a/website/config.rb b/website/config.rb
index b0927c586..ab859c017 100644
--- a/website/config.rb
+++ b/website/config.rb
@@ -2,6 +2,6 @@ set :base_url, "https://www.packer.io/"
 
 activate :hashicorp do |h|
   h.name        = "packer"
-  h.version     = "0.9.0"
+  h.version     = "0.10.0"
   h.github_slug = "mitchellh/packer"
 end