diff --git a/builder/googlecompute/config.go b/builder/googlecompute/config.go
index 99c52a704..c4aa79d22 100644
--- a/builder/googlecompute/config.go
+++ b/builder/googlecompute/config.go
@@ -36,6 +36,7 @@ type Config struct {
 	ImageDescription     string            `mapstructure:"image_description"`
 	ImageFamily          string            `mapstructure:"image_family"`
 	InstanceName         string            `mapstructure:"instance_name"`
+	Labels               map[string]string `mapstructure:"labels"`
 	MachineType          string            `mapstructure:"machine_type"`
 	Metadata             map[string]string `mapstructure:"metadata"`
 	Network              string            `mapstructure:"network"`
diff --git a/builder/googlecompute/driver.go b/builder/googlecompute/driver.go
index a93559e92..60707ac84 100644
--- a/builder/googlecompute/driver.go
+++ b/builder/googlecompute/driver.go
@@ -65,6 +65,7 @@ type InstanceConfig struct {
 	DiskSizeGb        int64
 	DiskType          string
 	Image             *Image
+	Labels            map[string]string
 	MachineType       string
 	Metadata          map[string]string
 	Name              string
diff --git a/builder/googlecompute/driver_gce.go b/builder/googlecompute/driver_gce.go
index 28cb08f6a..0df21eba6 100644
--- a/builder/googlecompute/driver_gce.go
+++ b/builder/googlecompute/driver_gce.go
@@ -407,6 +407,7 @@ func (d *driverGCE) RunInstance(c *InstanceConfig) (<-chan error, error) {
 			},
 		},
 		GuestAccelerators: guestAccelerators,
+		Labels:            c.Labels,
 		MachineType:       machineType.SelfLink,
 		Metadata: &compute.Metadata{
 			Items: metadata,
diff --git a/builder/googlecompute/step_create_instance.go b/builder/googlecompute/step_create_instance.go
index 97b659a9d..a4509354e 100644
--- a/builder/googlecompute/step_create_instance.go
+++ b/builder/googlecompute/step_create_instance.go
@@ -106,6 +106,7 @@ func (s *StepCreateInstance) Run(state multistep.StateBag) multistep.StepAction
 		DiskSizeGb:        c.DiskSizeGb,
 		DiskType:          c.DiskType,
 		Image:             sourceImage,
+		Labels:            c.Labels,
 		MachineType:       c.MachineType,
 		Metadata:          metadata,
 		Name:              name,
diff --git a/website/source/docs/builders/googlecompute.html.md b/website/source/docs/builders/googlecompute.html.md
index c17d6a185..891dc401b 100644
--- a/website/source/docs/builders/googlecompute.html.md
+++ b/website/source/docs/builders/googlecompute.html.md
@@ -204,6 +204,9 @@ builder.
 -   `instance_name` (string) - A name to give the launched instance. Beware that
     this must be unique. Defaults to `"packer-{{uuid}}"`.
 
+-   `labels` (object of key/value strings) - Labels applied to the launched
+    instance.
+
 -   `machine_type` (string) - The machine type. Defaults to `"n1-standard-1"`.
 
 -   `metadata` (object of key/value strings) - Metadata applied to the launched