diff --git a/command/build/command.go b/command/build/command.go
index 699c34875..acf2a3cd7 100644
--- a/command/build/command.go
+++ b/command/build/command.go
@@ -63,7 +63,7 @@ func (c Command) Run(env packer.Environment, args []string) int {
 	for _, b := range builds {
 		buildUis[b.Name()] = &packer.PrefixedUi{
 			fmt.Sprintf("==> %s", b.Name()),
-			fmt.Sprintf("--> %s", b.Name()),
+			fmt.Sprintf("    %s", b.Name()),
 			env.Ui(),
 		}
 	}
diff --git a/provisioner/shell/provisioner.go b/provisioner/shell/provisioner.go
index 758552fdb..170aba46d 100644
--- a/provisioner/shell/provisioner.go
+++ b/provisioner/shell/provisioner.go
@@ -87,9 +87,9 @@ OutputLoop:
 	for {
 		select {
 		case output := <-stderrChan:
-			ui.Say(strings.TrimSpace(output))
+			ui.Message(strings.TrimSpace(output))
 		case output := <-stdoutChan:
-			ui.Say(strings.TrimSpace(output))
+			ui.Message(strings.TrimSpace(output))
 		case exitStatus := <-exitChan:
 			log.Printf("shell provisioner exited with status %d", exitStatus)
 			break OutputLoop
@@ -99,10 +99,10 @@ OutputLoop:
 	// Make sure we finish off stdout/stderr because we may have gotten
 	// a message from the exit channel first.
 	for output := range stdoutChan {
-		ui.Say(output)
+		ui.Message(output)
 	}
 
 	for output := range stderrChan {
-		ui.Say(output)
+		ui.Message(output)
 	}
 }