diff --git a/website/source/assets/images/logo_large.png b/website/source/assets/images/logo_large.png
new file mode 100644
index 000000000..e79c96dc2
Binary files /dev/null and b/website/source/assets/images/logo_large.png differ
diff --git a/website/source/layouts/layout.erb b/website/source/layouts/layout.erb
index 8bd6534c8..04c6a9357 100644
--- a/website/source/layouts/layout.erb
+++ b/website/source/layouts/layout.erb
@@ -105,5 +105,6 @@
   <%= javascript_include_tag "application" %>
   <%= partial "layouts/google-analytics.html" %>
   <%= partial "layouts/adroll.html" %>
+  <%= partial "layouts/structured_data.html" %>
 </body>
 </html>
diff --git a/website/source/layouts/structured_data.html b/website/source/layouts/structured_data.html
new file mode 100644
index 000000000..c104f67f1
--- /dev/null
+++ b/website/source/layouts/structured_data.html
@@ -0,0 +1,14 @@
+<script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "Product",
+    "name": "Packer",
+    "alternateName": "Packer by HashiCorp",
+    "manufacturer": "HashiCorp",
+    "url": "https://www.packer.io",
+    "logo": "<%= File.join(base_url, image_path("logo_large.png")) %>",
+    "sameAs": [
+      "https://github.com/mitchellh/packer"
+    ]
+  }
+</script>