diff --git a/pep-0495.txt b/pep-0495.txt
index 081aa6a30..7423ccb37 100644
--- a/pep-0495.txt
+++ b/pep-0495.txt
@@ -10,8 +10,6 @@ Content-Type: text/x-rst
 Created: 02-Aug-2015
 
 
-.. image:: pep-0495-daylightsavings.png
-   :align: center
 
 Abstract
 ========
@@ -20,6 +18,13 @@ This PEP adds a boolean member to the instances of ``datetime.time``
 and ``datetime.datetime`` classes that can be used to differentiate
 between two moments in time for which local times are the same.
 
+.. sidebar:: US public service advertisement
+
+  .. image:: pep-0495-daylightsavings.png
+     :align: right
+     :width: 15%
+
+
 Rationale
 =========
 
@@ -164,21 +169,29 @@ Questions and Answers
 
 2. Why "first"?
 
-* Rejections
+* Rejections:
+
+  **second**   
+      rejected because "second" is already there.
    
-   * Because "second" is already there.
+  **later**
+      rejected because "later" is confusable with "latter".
    
-   * Because "later" is confusable with "latter".
-   
-   * Because "earlier" has the same issue as "first" (requires default to be True) but is two characters longer.
+  **earlier**
+      rejected because "earlier" has the same issue as "first" (requires
+      default to be True) but is two characters longer.
    
 * Remaining possibilities:
  
-   * "repeated"
+  **repeated**
+      this is a strong candidate
  
-   * "is_first"
+  **is_first**
+      arguably more grammatically correct than "first"
  
-   * "ltdf" (Local Time Disambiguation Flag) - short and no-one will attempt to guess what it means without reading the docs.
+  **ltdf**
+      (Local Time Disambiguation Flag) - short and no-one will
+      attempt to guess what it means without reading the docs.
 
 Implementation
 ==============